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Athletics

Cal Sports Properties

Cal Sports Properties is part of the International Sports Properties network


Corporate Mission

A primary mission for Cal Athletics is to form partnerships with local and national companies that desire a strong presence and association with the University of California and its Department of Intercollegiate Athletics.

 

Notable objectives for Cal Corporate Partners are to provide:

  • Business-to-Business Partnerships
     

  • Brand imaging of company products and services to Cal fans:

    - Football (average attendance 64,000)
    - Men's Basketball (average attendance 10,000)
    - Bay Area alumni (165,000)
    - Students (33,000)
    - Faculty & staff (40,000)

  • Hospitality for clients, employees, friends and families
     

  • Association with the #1-ranked public university in the country and an athletic department that has finished among the Top 15 in the United States Sports Academy Directors' Cup (recognizing the nation's top intercollegiate athletics program) standings during five of the last six years.

     

  • Networking opportunities with current Cal Corporate Partners and Bear Backers
     

  • The opportunity to customize packages utilizing the following categories of exposure:

      Media: Internet, print, television, and radio

      Hospitality: Season and individual game tickets, reserved parking, VIP pregame and halftime receptions

      Athletic Event Advertising: Facility signage, program ads, videoboard features, tabling opportunities, product distribution, and featured in-game promotional activities